About the CEO & Founder – Self Da God

“I turned pain into power, survival into strategy, and my voice into a vessel for the divine.”
Born Larry Eugene Boyce III in the heart of Flint, Michigan, and raised in the raw streets of Beecher, Self Da God is more than an artist—he is a walking testimony of transformation. After surviving the trenches of street life, personal loss, and spiritual warfare, he answered a higher calling. That call led him to Atlanta, the mecca of creative rebirth, where Divine Frequency Entertainment was born—not just as a label, but as a movement.

With a blend of raw truth, spiritual insight, and strategic independence, Self Da God uses his voice to awaken others. He is a vessel of divine energy, committed to helping rising artists find their power, own their stories, and build legacy through alignment—not industry compromise.

From dropping his debut single “New Path (Intro)” to founding his own label, Self Da God is redefining what it means to be an artist and CEO in today’s world. His mission is rooted in ownership, healing, and frequency—because the music we create becomes the energy we carry, and the legacy we leave.

Purpose-Driven. Spirit-Led. Legacy-Minded.
Self Da God built Divine Frequency Entertainment to give voice to the voiceless and power to the independent. With a unique blend of Virgo precision, street-born resilience, and divine alignment, he is paving the way for artists who are ready to shift the culture—not just chase clout.

Whether he’s in the booth, speaking to the youth, or building business foundations brick by brick, Self Da God is proof that no path is too broken to lead to purpose.

“I rose anyway.”
This isn’t just a tagline—it’s the mantra of a man who lost it all, found his frequency, and now moves in complete alignment with divine timing. As a spiritual entrepreneur, creative visionary, and mentor to others, Self Da God is guiding a new generation of creators to walk boldly in their purpose and protect their power at all costs.

Follow the frequency. Walk the path. Build the legacy.
Welcome to Divine Frequency Entertainment, where Self Da God leads the shift.